Nurfika Osman, The Jakarta Post, Jakarta | Bali | Tue, August 28 2012, 6:46 PM
Tourism and Creative Economy Deputy Minister Sapta Nirwandar said that the festival would be one of the most important tourist events of 2012 as the ministry was currently developing culinary tourism.
“Cuisine, including coffee, is strongly related to tourism, and Indonesian coffee is among the best in the world. Thus, we want more people to know our coffee better by conducting this festival,” Sapta told reporters in Jakarta on Tuesday.
“We also want to make kopi tubruk [ground coffee beans served with scalding hot water] and kopi luwak [civet coffee] more popular through the festival.”
Tuti Mochtar, a member of the festival committee, who is also a coffee producer, said there would be 40 booths in the festival serving all kinds of coffee varieties from across the country from Aceh to Papua.
In addition, she said the festival would be a place for coffee farmers, coffee producers, the Indonesian chamber of commerce and industry (Kadin) and some of the world’s best coffee distributors to meet.
“This is a good promotional tool for our coffee and we believe the event will be successful,” she said.
She said the people who came to the festival could participate in coffee and barista workshops.
“We will also have an agricultural tourism program by visiting a coffee plantation in Ubud,” she added. (swd)